Very Unveils Cindy Kimberly As Its New Face

If the name Cindy Kimberly doesn’t ring a bell, let us refresh your memory. She’s the 17-year-old student who became an Insta-celeb late last year when Justin Bieber posted her picture on Instagram with the caption “OMG who is this!” Cue a social media meltdown to reveal her identity and almost a million new Instagram followers – for Cindy that is, not Biebs.

With that selfie-ready pout, killer figure and glossy locks, we knew it would only be a matter of time before Cindy bagged a modeling contract, and, after making her debut at Madrid Fashion Week last month, she’s just been revealed as the new face of Very’s new collection. Talk about a fashion fairytale.

From floral frocks to denim and festival-perfect jackets, Cindy rocks the new Very range with some serious sass for a newbie. We caught up with cyberspace’s new starlet to chat Rihanna, spring style inspo and her next move. Believe us, it won’t be long until everyone knows exactly who that girl is…


Who is your style inspiration?


Strong stylish women like Selena Gomez and Kendall Jenner. I particularly love Rihanna’s sense of individual style and image. I’m inspired by women with a great fashion attitude who have a unique sense of style and confidence.

What do you love about British fashion?

The street style here is amazing. My favourite thing to do when I come here is to people watch – I love admiring the different fashion choices.

Tell us your spring style tips…

I tend to dress in certain colours; black, grey and white are my absolute favourites and my staple pieces all seem to be monochrome. But for spring I do like to inject a bit of colour into my wardrobe – I love green and pastel pink.


What is your go-to piece of clothing for spring


I love wearing crop tops when the weather gets hotter – I’ll wear a neutral jacket over a bright coloured crop top to make an outfit stand out.

Did you always want to get into modelling?

As a child I always wanted to model so today is amazing and I am definitely living my dream. I’m also really interested in acting and singing, so who knows what the future might hold.

> Some of Cindy’s fave Very pieces…


From Insta-Famous To Fashion-Famous – How Cindy Made It…

December 2015:One day Justin Bieber’s just scrolling through Instagram and he spots a pretty face and he’s off on his quest to find her, tweeting ‘OMG, who is this?!’ The internet responds and suddenly Cyndi’s famous, admitting, ‘she doesn’t know how to deal with this.’


January 2016:Now actually famous for her plump picture-perfect pout, she admits to having a little extra help with those lips a la Kylie Jenner…


Feb 2016: …And she’d better watch out. Cyndi hits Madrid Fashion Week looking more than a little bit like the Jenner sister. 


March 2016:Cyndi completes the journey from Insta-star to fashion model, as make her the face of their new spring collection. Annnnnd pout! 

Check out the behind-the-scenes video with Cindy below… 

PLUS, to celebrate the launch we’re giving away £250 to spend at Very! Click here to enter.

Images: @wolfiecindy

By Gemma Yates