Versace Brings Sparkly Emojis To The Milan Catwalk

Versace, Versace, Versace. 

This fashion house just entered the digital era in serious style. 

The show was live streamed, with the runway models strutting their stuff in a sea of bright hues – including pops of canary yellow, pea green and bold blues – and, of course, some signature print thrown in for a classic touch. 


But everything about this collection screamed current, as the everyday symbols we’ve all worked into our daily vocabulary were as present on the clothes as they are in our lives. Donatella integrated a series of digital symbolism into her designs, using hashtags, @ signs and emoticons across her ready-to-wear clothing. It may sound odd, but it totally worked.


Donatella points out, “We are finding a new language”. Taking on the iconic greek design and re-working it to become the “emoji of the future”, the Italian born fashion designer brought Versace bang into the online world, keeping up with the digital pace. 


Leading the model pack was the now-former Victoria’s Secret beauty Karlie Kloss, who stood out a mile in a bright red ’60s-style micro mini dress, with oversized waist belt detailing and thigh high boots. Her mid-crop hair was left loose and centre parted, and she carried a fierce smokey eye to finish the runway look. 


Carrying on with the union of old and new, retro vibes were felt through poncho-style capes, oversized vintage-shape sunglasses, flares and high-neck jumpers. There were also sequins aplenty, sheer panels and cut-outs. Well, it wouldn’t be Versace without some serious sex appeal. 

Now, go and get your emoji on…


By Laura Jane Turner