Not one to do things by the book, this season Tom Ford swapped the Paris catwalk for an LA studio, choosing to introduce his new womenswear collection via a music video. And not just any music video, but one starring Lady Gaga.
Having been tied up working on his new film,
the Oscar nominated director has been slightly preoccupied to stage a full catwalk show.
Given his cinematic experience – you can’t forget Ford’s stunning directorial debut with
A Single Man
– it is apt that he chose to present his SS16 collection via film. Shot by Nick Knight, the short film is just like a music video complete with light up catwalk and dancing models.
Lady Gaga stars and, of course, is the voice behind the music. Wearing a metallic coat and sporting a peroxide blonde bob, the queen of pop sings a rendition of the Seventies classic
Want Your Love
reworked by Chic legend Nile Rodgers.
Speaking about the film, Ford commented how he wanted to “try something new”, something that would “present a collection in a cinematic way that was designed from its inception to be presented online.”
A response to the current social media obsession with fashion shows, Ford explained: “Having a runway show has become so much about the creation of imagery for online and social media and watching a filmed fashion show can be like watching a filmed play [which is never very satisfying].”
The film stars models Aymeline Valade, Lexi Boling and the brand’s AW15 campaign star Lucky Blue Smith all dancing – or should we say boogeying – away. There’s definitely a seventies vibe going on and the whole thing feels very much like an ode to the television show from that era,
Why walk down the runway when you can dance, eh?
By Elizabeth Bennett