This New App May Put You Off Posting Insta-Food Pics

If you’re the kind of girl who loves a cheeky Instagram food picture or two, we’ve got terrifying news for you.

Google is working on a new app that will figure out how many calories are in your food pics and determine how healthy (or not) it is, called Im2Calories.

Yep, that’s right. That naughty late night kebab or date night burger and chips snap suddenly doesn’t seem so appealing now, does it?!

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> Instagram: @ImLucyWatson


In a demo given by Google research scientist Kevin Murphy last week, the clever new app was able to tell you how many calories were on a breakfast plate of eggs, toast, and bacon. 

But Google isn’t trying to shame us into eating lettuce leaves and quinoa, Murphy insists – instead, it’s part of helping Instagram users to monitor what they’re eating and to help keep food diaries.

We’re not quite sure exactly how the technology works, but Google assures users that it won’t require a fancy high-res photo to calculate calories – any plain old image will do. 

> Instagram: @thelouisethompson


This smart new ‘machine learning’, where an app can determine things just from a photo, won’t just be used for food, either.

In the not-so-distant future, it could be used for things like telling you where the nearest parking space is by ‘reading’ a busy street. Cool, huh?

‘If we can do this for food, that’s just the killer app,’ Murphy said during his presentation. 

Will you dare to download?

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> Instagram: @ImLucyWatson