If you’re wondering why everyone’s talking about Taylor Swift’s open letter to Apple today, you’re about to find out.
After Apple announced that it was going to offer a three-month trial period of its new streaming music service to customers at the weekend, the Blank Space singer took to her Tumblr to voice her thoughts. And it caused total pandemonium.
‘I write this to explain why I’ll be holding back my album, 1989, from the new streaming service, Apple Music’, the Grammy award winner began. Because it turns out, the company wasn’t planning on paying any royalties to bands and artists during this period. Oh.
Taylor went on to explain how unfair this was in her ‘To Apple, Love Taylor’ letter, and how she wasn’t standing for it: ‘We don’t ask you for free iPhones. Please don’t ask us to provide you with our music for no compensation.’
But, of course, the letter was all sprinkled with her super cute trademark politeness. ‘I say this with love, reverence, and admiration for everything else Apple has done’, she peppered within.
And guess what? THEY LISTENED. Swifty’s letter has now led to Apple announcing that it has changed its mind and will pay its full royalty rates for music during the free trial. Woooop!
‘When I woke up this morning and read Taylor’s note, it really solidified that we need to make a change,’ Eddy Cue, senior vice president of Internet software and services at Apple Eddy Cue, told reporters.
‘#AppleMusic will pay artist for streaming, even during customer’s free trial period. We hear you @taylorswift13 and indie artists. Love, Apple,’ he then tweeted.
And her comments were met with widespread applaud from fellow celebrities on Twitter. Especially boyfriend Calvin Harris… Naw!
‘I just played a gig inside a giant owl and my girl just changed the entire music industry what a day’, Calvin wrote, marking the first time he’s ever tweeted about his famous lady. Love this!
On Twitter, Elvis Costello posted: ‘A note from our future President. Right on. You tell ’em, Girl. E.C.’
Jack Antanoff (Lena Dunham’s rock star boyf) also retweeted and wrote: ‘Powerful and important’, while singer Christina Perri commented: ‘This is so amazing. thank you for writing this, @taylorswift1.’
See? Swifty really is taking over the world.