The Optical Illusion Bag That’s Made Us Scream Oh Em Gee

Instagram: @JumpFromPaper

We’ve got a new handbag obsession. And it’s boggling our brains.

It’s all about the optical illusion bags.


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Yup, these are bags. Real life, tangible, can-hold-all-of-your-stuff-in bags.

Enter, Jump From Paper. A new brand on the block. The clue is in the name, really.

 

Championing 3D design, these bags have been made to look like cartoons – jumping straight from the page, and onto your shoulder. The campaign shots are eye-catching enough, with the models standing against pop-colour backdrops, clutching onto their cartoon-esque arm candy.


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But it’s the street style shots that REALLY have us reeling. In a normal everday setting, these bags stand out a mile – and it’s so hard to believe that they’re as real as you and me.


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These bags come in at around €100, and the brand ships worldwide. It’s safe to say that they’re totally unique, so if you’d love one, it’s worth the investment.


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Jump From Paper

What’s your verdict? Would you, or wouldn’t you?

It’s got the office divided; some say it’s an interweb hoax, other’s have been reminded of #TheDress.

But one thing’s for sure, our brains hurt…

By Laura Jane Turner