The LOOK Show SS11: The Model Fittings Are Underway

LOOK’s Style Director, Zoe Aird, talks us through the preperations being made for The LOOK Show.

Only a few hours to go and it’s fittings a go-go at this end. It’s been an exciting week – I went to the Brit Awards 2011 thanks to those amazing folks over at
River Island
. We had literally the best table in the place – right next to Justin Bieber and his four (count ‘em) minders and in full view of
Cheryl Cole.
It was


that I thought looked totally amazing though – she’s positively Amazonian!
Back in the office today and it’s just a question of trying the clothes on the models and Polaroid-ing the looks ready for The LOOK Show on Friday and finalising any latecomers. Added to this, we’re moving office – so to say things are a bit busy is an understatement!
We’re really excited now though. The clothes look great and the final touches and RSVPs to the guest list are being made. There are going to be some exciting celebs there. Can’t wait!


Check out all the amazing pictures from the Brit awards 2011 in our gallery below…