The LOOK Show SS11 Prep Continues!

Jodie Nellist, our Deputy Fashion Editor, talks us through the fashion show frenzy as we prepare for the SS11 LOOK Show…

Things are really starting to hot up for the LOOK spring/summer 2011 high street fashion show now. Models are sashaying down the corridor, celebrity agents are being called and the whole fashion team is in a fashion week frenzy. This season I’m styling Dorothy Perkins, New Look, French Connection and the newcomer to the show, Uniqlo.

I went down to Dorothy Perkins headquarters and checked out what items I’d be styling. There were loads of key pieces so it was super-exciting. My absolute faves were the scallop-edged silks. I can’t wait until they hit stores so I can snap them up. I also went to French Connection, which is looking super-sophisticated, with lots of tailoring and chic shades – definitely one for the grown-up girl. I can’t wait to try out the slouchy tailored navy blazer. The model fitting is next – we’ll see  all the girls in the styled up our outfits. Exciting stuff! JN