With mega fans in the form of Kendall Jenner and Nicole Scherzinger, Somedays Lovin is going to cause a frenzy when it lands in one of our favourite high street haunts this week. Nailing the kind of rock-n-roll vintage cool we all want to ooze when it comes to festivals and summer dressing, it’s the under-the-radar go-to label for girls in the know. Now though, it’s about to invade everyone’s wardrobes thanks to an exclusive new collection for Topshop.
Field Daisy is the name of the drop, and it’s packed full of the kind of effortless boho pieces the Australian label – set up by two friends – is known for, and what’s caught the beady fashion eye of multiple A-list ladies. Yep, Somedays’ devotees include Kendall Jenner, Nicole Scherzinger, Vanessa Hudgens and Rachel Bilson to name a few. And you can see why – the designs are all about that laidback California vibe that we drool over when we see shots from Coachella. In fact, Kendall rocked a Somedays beaded kimono to the festival last year, while Nicole and Vanessa both snapped up the printed ‘Liar Liar’ maxi.
The Topshop collab is made up of mix-and-match kimono’s, midi slip dresses, flares and cool tees, all in floaty, relaxed shapes and pretty but punchy floral prints with prices starting at just £25 ‘Daisy’ is the collection’s muse, a girl the designers describe as ‘a carelessly cool young drifter who’s always moving, always on a voyage. Carefree, adventurous and eclectic’. Erm, we’d actually quite like to be her, but we guess paying homage with some killer clothes is the next best thing…
By Gemma Gow