Rita Ora Leads Marks & Spencer’s New Campaign Stars

Marks & Spencer have just revealed their SS14 campaign, and it’s got one seriously A-list line up. Fittingly named ‘Leading Ladies’, the campaign stars Rita Ora, Alek Wek, Annie Lennox, Emma Thompson, Doreen Lawrence, Lulu Kennedy, Rachel Khoo and Roma Agrawal and was shot by iconic fashion photographer Annie Leibovitz.

Celebrating British women from diverse backgrounds (you’ve got a supermodel, a pop princess, a Bafta-winning actress, a campaigner and a chef in the mix), the cool campaign will feature four images shot in quintessentially British locations – from Camber Sands to the Cotswolds – showcasing M&S’s SS14 collection.

“Our spring/summer campaign is a celebration of style and accomplishment,” says Patrick Bousquet-Chavanne, Marks & Spencer’s executive director of marketing and business development. “These dynamic ‘Leading Ladies’ represent the unique and diverse women of a modern Britain. They are united in their extraordinary achievements but confident in their differences. This campaign is the embodiment of true British style, quality, diversity and success.”

We couldn’t agree more, and we bet that Rita and the other ladies had a whale of a time shooting it!

By Gemma Gow

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