Flying the fashion flag for Brit style, Rita Ora’s campaign pics for Madonna’s fashion label, Material Girl, have finally been released! Following in the footsteps of Georgia May Jagger and Kelly Osbourne as the face of the junior brand, Rita was photographed at iconic London locales such as Buckingham Palace, Big Ben, the London Eye and even on a double decker bus.
“To be handpicked by Madonna and her incredibly cool daughter Lola is the largest of all compliments.” stated Rita. Speaking about the shoot, she added: “This has been an amazing Material Girl tour around my hometown, London, taking loads of pictures, dressing up and having fun.”
While the collection is currently only available in Australia, Canada and the US (holiday, anyone?) we’re keeping our eyes and ears peeled for when the range hits the UK – even if that does mean Rita smuggling it back to the UK in her suitcase.
By Hannah Eichler