If it wasn’t for ‘Superdry’ splashed across the bags and tees, we’d have thought these campaign shots belonged to a designer fashion house. Superdry have gone all out with their adverts this autumn, enlisting Jacob Sutton – snapper for Stella McCartney, Hermès and Burberry – to shoot some of the coolest new names on the block. The fashion campaign stars upcoming model, girl-about-town and actress Clara Paget alongside Louis Simonon, son of legendary Clash guitarist Paul Simonon, and the next big name on the model scene, Tom Barker. Needless to say, they all ooze rock ’n’ roll cool.
As for Superdry’s AW11 high street fashion range, the Japanese design and vintage Americana-inspired fashion brand have got all bases covered. In need of a winter coat? Look no further than their quilted leather jackets, fluffy hooded parkas and Isabel Marant-style, two-tone varsity jackets – perfect for the sports luxe fashion trend that’s huge for SS12, too. The coated jeans and cosy alpine knits are top of our shopping list, and you can’t go wrong with a never-date lumberjack shirt. Oh, and did we mention that delivery from the online fashion store is free? See you at the cyber checkout! GG