In Store Now! Primark’s Purse-Friendly Floral Dress

High-shine finish? Check. Erdem-esque florals? Check. Could-be-catwalk design details? Check. Primark? Err, check! That’s right, despite its desirable looks, this little number doesn’t come with a bank-breaking price tag. It’s just landed in stores, and we couldn’t be happier to part with £15 of our Christmas cash to snap it up. Just add a show-stopping statement necklace to really ramp up the luxe feel. GG


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