Design Your Own Nike Trainers – It’s Addictive!

Following on from our Customise Your Own Wardrobe feature in this week’s issue, we thought we’d let you take a peek at our latest creations, these bespoke NikeiD trainers.

Pick the style of shoe you want, then go to town with different colours, materials and finishes for each section of the trainers, from the lining to the laces to the the iconic Nike swoosh. You can even have words embroidered on the Velcro fronts and heels. The options are endless!

You can do it online at or book an appointment in the NikeiD studio at Niketown Oxford Circus, London.

Black and purple suede Nike 6.0 Air Mogan Mid 2 shoes, £75