Inside H&M’s Isabel Marant Paris Launch

Isabel Marant for H&M is due to hit stores 14 November, and as we know you can’t wait to buy your favourite pieces from the most exciting designer-for-high street launch in months, we thought you’d enjoy a little insight into the extravaganza that was the launch party in Paris.


Look’s Senior Fashion News Editor Lucy joined designer Isabel Marant for an exclusive preview of the collection, before hitting the star studded launch party at the Tennis Club de Paris.


The venue was transformed into a 90s Paris wonderland – referencing the decade Marant launched her label – with a set featuring neon signs, pizza shops, brasseries, a roller disco and discotecque.


Stars including January Jones, Freida Pinto and Isabel Marant for H&M model Alex Wek all turned out to show their support – wearing Isabel Marant for H&M of course!


Street-cast models danced around in the collection and party-goers had the chance to snap up the line early at a pop-up shop. Needless to say a complete frenzy ensued as people clamoured to get their hands on Isabel’s embroidered jackets, lace-up leather pants and chunky knits.


On Isabel’s orders, you should all make a beeline for the knits. “Each piece of knitwear is a real investment buy,” the designer told LOOK. “Wear your favourite with a statement trouser.” You don’t need to tell us twice, Ms Marant. See you in the queue.


By Lucy Wood