The Victoria’s Secret Angel has had quite the year with her lust-worthy lingerie collection for M&S and a catwalk comeback at Balmain during Paris Fashion Week. Of course, the icing on the very chic cake would be bagging a hot campaign for SS14. All hail, Queen Rosie!
The shoot, photographed by fashion heavy-hitters Inez Van Lamsweerde and Vinoodh Matadin, features Miss H-W and her perfect pout alongside model Emily DiDonato – both sporting full-blown Beverly Hills makeovers. Think big (read: HUGE) hair, reflective sunnies, gold hoop earrings and baseball caps. Oh, and how could we forget the Juicy signature velour tracksuit in hot pink, obvs. All so LA.
Juicy Couture got in on the social media action too by posting the campaign on Snapchat’s edition of ‘Snapchat Stories’, which allows users to post images for 24 hours (instead of the seconds-long vids that it’s known for). Props to JC and Rosie for making history by being the first fash brand to get on board with Snapchatting a campaign – very techy indeed.
By Katie Yiannakis
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