As if Rihanna wasn’t busy enough, she just added another string to her bow. As well as her very own beauty line, a prestigious new role as the creative director of Puma, an upcoming movie role and a brand new album, Rihanna has now decided she can squeeze in the time to launch her very own beauty and styling agency.
Entitled Fr8me, the LA-based agency will represent hair stylists, manicurists, make-up artists and stylists which they will book for shoots, ad campaigns and red carpet appearances. The Hollywood Reporter states that the agency has been founded with managing partner Benoit Demouy.
It might seem a strange move for the superstar, but RiRi has explained why this is a very natural transition for her, “Hair, make-up, and styling play an important role in creativity. I am very involved with that part of my process, so this agency was an organic thing for me to do.”
The talented lady is ready to make alot of dreams come true explaining, “We are lucky enough to have some of the best artists at Fr8me, but I also have a soft spot for finding new talent with extraordinary skills!”
No doubt Rihanna’s connections and expertise will make for the perfect styling and beauty agency and getting signed to Fr8me will be the a sure-fire formula for success. After all, who would better represent you than the bad gal herself?
When it comes to getting signed, Benoit explained:
“The industry’s changed so much – rates have gone down, and clients just grab images off social media, trying to bypass paying artists. But we’re concerned with social media, too – we’ll take a make-up artist with 500,000 followers over someone else.”
So if you want to come under RiRi’s reign, then you better amp up your social media following.
By Amy de Klerk