No stranger to the world of fashion, Rihanna is about to take things from fashion icon to fashion designer as she launches her very own empire.
RiRi hit the headlines this week with the announcement that she is kickstarting her very own fashion line, an accessory collection which goes by the name of ‘$CHOOL KIlls’, and that won’t be the last we see of her designs.
The singer has taken a year out of her music career and has clearly been thinking about new opportunities. The idea for her own fashion label may have started way back in 2011 when the singer collaborated with River Island to produce three years worth of succesful collections. We couldn’t get enough of that line, making us seriously excited for what this new label will hold.
> Rihanna is no stranger to designing, the singer collaborated with River Island to produce a number of collections a few years ago. Photo: Rex
RiRi’s company, Roraj Trade, LLC, has reportedly filed a trademark name at the US Patent and Trademarks Office for a new brand called ‘$CHOOL KILLS.’ The brand was apparently filed under the category of ‘leather products’ and ‘clothing products’.
It’s certainly not a shrinking violet sort of name and it’s surely not a coincidence that Rihanna was also seen recently sporting a t-shirt by young Korean designer Hyein Seo emblazoned with the logo ‘School Kills’. So no guesses where she got the idea for the business name. Or perhaps we’ll see Hyein as some sort of partner in this new fashion brand with Rihanna at the helm? Only time will tell.
> Rihanna was recently seen wearing a ‘School Kills’ T-shirt by young Korean designer Hyein Seo. Photo: Hyein Seo Instagram
And what will luxury fashion house Dior make of all this? Rihanna is famously the face of the brand’s Secret Garden IV campaign – the first ever black face for the brand – and was most recently spotted doing her duties in Tokyo at the Dior Autumn Winter 2015 runway show. The singer was rocking her red locks in a denim mini dress with some fab Dior accessories. Maybe she’s been asking Raf Simons, Dior’s Creative Director, for some advice?
She’s been at the heart of the music industry for years now but it looks like it might be time for the pop star to expand her fashion credentials with her very own line.
We can’t wait to see what she’s got planned for the brand because if she’s even half as succesful in design as she was with her music, this is going to be one hell of a clothing brand.