One of the most talked about collaborations of last year was Rihanna’s new gig as creative director for iconic sports brand, Puma. After launching a line of body accentuating, statement underwear, the pop princess has now revealed her latest line for the brand, and a killer ad campaign to go with it. RiRi, clad in a slinky LBD and Puma sneaks, poses alongside her new boyfriend, rapper Travis Scott, who sports leather trousers, Puma underwear…and not much else!
The campaign is all about Rihanna’s new sneaker – her debut design for the label since becoming creative director – and it couldn’t be cooler. Nailing her love for all things 90s, the black and white kicks feature a cool, chunky creeper style sole. Needless to say, they were an instant sell-out, but look out for more colours landing on 25 September.
It appears Travis may have helped RiRi design the trainers too, with reports saying Rihanna sees him as “raw, young and has such fresh new energy.” Thus, she brought him on to “collaborate on the Puma shoe,” and they’ve been “enjoying working together.” Rumour has it the working relationship doesn’t stop at fashion either, and they’ve apparently been working on some music together too. Watch this space.
The Calvin Klein underwear trend exploded again in 2014 with celebs such as Kendall Jenner, Miranda Kerr and Iggy Azalea getting involved. If these shots are anything to go by, we’re set to be seeing a whole lot more – and now, thanks to this fashion bad gal, Puma will be involved. Big time.
We also need to give props to this Barbadian beauty for her rather amazing derrière. Whether it’s the sports shorts or some serious work outs, we want in.
Written by Laura Jane Turner