Reformation Is Finally Shoppable In The UK


It’s here! Christmas has come early! Okay, not really, but near enough. Net-A-Porter has teamed up with eco-friendly brand Reformation for an exclusive party season edit, marking the first time the American fashion label has been available to shop globally. We know.

In case you’re not familiar, Reformation has been worn by the likes of Rosie Huntington Whiteley, Karlie Kloss, Taylor Swift and Rihanna, so it’s no surprise the fashion circuit on this side of the pond is losing their s**t.

SEE: Reformation’s New Bridal Collection Is All Kinds Of Amazing

Left to right: Dress, £315; Dress, £205; Jumpsuit, £230, All Reformation

Left to right: Dress, £315; Dress, £205; Jumpsuit, £230, All Reformation

As for the collection, all 21 pieces are made using ethically sourced materials and come inspired by Studio 54 featuring sexy jumpsuits, velvet slips and floor-sweeping 70s gowns. Prices range from £100 to £315, which, for a brand that’s been seen on 374 (and counting) celebrities, is pretty good going.

“Reformation is a purse-friendly brand with a conscience, which isn’t normally something that goes hand in hand,” Sarah Rutson, vice president of global buying at Net-A-Porter told Vogue. “Along with its fantastic desirable pieces, it has become one of the most interesting contemporary brands right now.”

Andreja Pejic is the face of the label's current campaign

Andreja Pejic is the face of the label’s current campaign

She added: “Party dressing is very much part of Reformation’s DNA so it felt natural to work together on an exclusive capsule especially for Net-A-Porter customers. We feel very confident that this is going to be an incredibly popular collection.”

The edit launched on Friday and five styles have already sold out, but fret not – stock is being replenished as we speak. Party season = sorted.