Pop.see.cul – The New Cult T-Shirt Label To Know

Thanks to Cara Delevingne and co. the statement, slogan tee has become as much a wardrobe staple as LBD’s and biker jackets recently, and Pop.see.cul is the latest label championing the look. Originally launched by college pals Pia Hakko and Pelin Yasar as an art and design blog, Pop.see.cul soon transformed into a fun, off-duty fashion line – and the LOOK office are addicted to their pieces!


From playfully poking fun at big fashion labels to chic French slogans and pineapples and love hearts in between, Pop.see.cul’s range of tees and sweatshirts is off-duty wardrobe heaven. The monochrome ‘Garcon’ number has already been spotted on many a LOOK staffer, and ‘Less Angeles, More York’ just shot right to the top of our wish list.


Prices are on the investment side, with t-shirts at £50, but trust us, the super soft cotton and great-fitting shape make them worth a splurge. We reckon it’s only a matter of time before Miss Delevingne steps out in one!


By Gemma Gow