Pretty in Purple! Zara Martin Launches New Store Coolway

We’ve had a bit of a crush on ‘It’ girl, presenter and DJ Zara Martin for a while now and last night sealed the deal when she rocked up to a shop opening in a super cute purple frock.

Hitting the decks at the official opening of Spanish label Coolway, Zara busted out a set of golden oldie tunes – we definitely heard the Backstreet Boys in there at some point – as fashionistas supped champers and nibbled on tradition Spanish food.

Halfway through the event guests were surprised with a 3D mapping projection show outside of the store (fashion press held up the traffic on Oxford Street, oh yes) hit YouTube if you fancy taking a peek.

But back to Zara Martin – we’ll be stealing that jumper over frock idea this weekend – perfect for day to night styling. The new store, on London’s Oxford Street is a shoe emporium and well worth a snoop when you’re next shopping in the Westend.