Plus Size Models Rock Fashion Targets Breast Cancer

The plus size debate has been making some serious headlines of late, with more and more brands introducing plus size ranges and models into their collections and campaigns. Now Fashion Targets Breast Cancer are getting in on the act, too.

The charity, founded by Ralph Lauren in 1994, has teamed up with Bridge Models (an exclusive London curve agency) for its latest campaign – and it’s one of our favourite yet. Every year, fashion brands unite to release special collections, with the proceeds going towards helping breast cancer charities and, as if that’s not heroic enough, this time around they’re going a step further and challenging negative body image, too.

Showcasing dedicated ranges from M&S, Debenhams and Laura Ashley, this latest shoot focuses on uniting women of all shapes and sizes for a worthwhile cause.

The latest campaign features pieces from M&S, Debenhams & Laura Ashley The latest campaign features pieces from M&S, Debenhams & Laura Ashley

This is the first time Fashion Targets Breast Cancer have used plus size models This is the first time Fashion Targets Breast Cancer have used plus size models

 

The Plus Size Models & Bloggers You Need To Know

Bridge Models are an exclusive curve agency who aim to ‘bridge the gap’ between standard and plus size in the fashion industry – impressive.

Bridge Models directors, Charlotte Griffiths and Beth Willis said of the hook upIt’s a great opportunity to raise awareness for the charity, by advertising these designs on women of all different shapes and sizes, promoting a diverse and body positive campaign for a great cause.”

We couldn’t agree more.

Fashion Targets Breast Cancer teams up with Bridge Models for new campaign Fashion Targets Breast Cancer teams up with Bridge Models for new campaign

 

The campaign launched today and the amazing collection is available in stores now – we know where we’re headed for our weekend fashion fix.

Shop the Fashion Targets Breast Cancer Collection here

Photos: Josh Brandao

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By Lucy Moon