Pharrell Hooks Up With Uniqlo For New Must-Buy Range

Uniqlo have snapped up man-of-the-moment Pharrell Williams to front their UT T-shirt line and collaborate on a hot new collection. Launched back in 2003, UT gets a 2013 refresh this season with the introduction of ‘The New Model T’, a line designed by Uniqlo creative director and Pharrell’s bestie, Nigo.

The limited-edition ‘Think Other’ tee – modelled by the adorable Mr Williams himself – lands online on 6 March at 9am. You’d better be ready to click quick though, as there’s only a mere 240 to go round.

The Pharrell goodness doesn’t stop there either. In April, Uniqlo are launching a range in collaboration with his ‘i am OTHER’ creative collective as part of the UT drop. With unisex T-shirts and caps on offer (come on, this is Pharrell, there had to be a hat in there somewhere) we expect his creations to fly off the shelves.

All hail Pharrell, the coolest man in fashion. And music. And the world, basically.

See his hot drop right here.

By Gemma Gow

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