Superga’s Cool Blogger Collaboration

Superga, the Italian trainer label that boasts Sienna Miller and Kristen Stewart as fans and Alexa Chung and Rita Ora for poster girls, have hooked up with uber blogger Chiara Ferragni, aka The Blonde Salad. The sought-after stylista – Chiara has 1,462,875 Instagram followers and counting – has designed a second collection for Superga, combining the timeless plimsoll design with bang-on-the-money prints and finishes.


The classic 2750 style (a celeb fave) has been overhauled with leopard and camo print pony skin, and there’s a flatform style in glossy mock croc leather to lend a little Alexander Wang inspired street glamour to your looks. Naturally, Chiara’s Instagram feed is packed with pics showing us how to style up her Superga creations!


If you haven’t already got on your blogroll, do it now. Started in 2009, less than two years later 25-year-old Chiara’s blog was pulling in over 110,000 hits a day. Her outfit posts and fashion musings have seen her handpicked to star in campaigns for Mango and Hogan, model for Alberta Ferretti and collaborate with countless mega brands including Chanel and Louis Vuitton. Add to that more awards and accolades than you can shake a stick at and you’ve got a lady who’s taken fashion blogging to a whole new level. With so much style selling power, we guarantee her £89 Superga designs will fly off the shelves when they touch down on October 31st!


By Gemma Gow