Beyoncé is already a fan, and now Pepsi fashion is set to dominate even further with the announcement of the its first ever fashion collection.
Tied in with Pepsi’s star-studded 2014 football campaign, the Pepsi #LiveForNow’ capsule collection will feature sports luxe streetwear and accessories designed by some of the most iconic names in fashion and the world of street art.
UK’s professional doodle bomber, Hattie Stewart, Argentinian urban artist Jaz, Brazilian street artist Ricardo AKN, Spanish-based visual artist Zosen, visual artist Merijn Hos and Argentinian street artist Ever have all lent their illustrative skills to the project, resulting in some of the coolest sportswear we’ve seen all year.
Think cool slogan Original Penguin t-shirts, zip jackets, oversized sweats and handmade leather trainers all stamped with the artists’ individual designs. Exciting.
‘Motivated by our 2014 global football campaign, the Pepsi ‘Live for Now’ Capsule Collection brings the best of art and football to life,’ said Kristin Patrick, Pepsi Global Chief Marketing Officer. ‘[It] is both wearable and enviable, combining the best design with the joy of living in the now.’
The collection launched today and is now on sale at Liberty in London. Race you to the tills…
By Robyn Munson
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