have launched a new campaign for SS14, and it’s safe to say we’re completely obsessed. Inspired by our fave Desperate Housewives from Wisteria Lane, the brand has created a surreal suburban world as the backdrop for its print-tastic new collection.
With demure co-ords, full-skirted dresses and a whole bouquet of florals on shorts, tees and jumpsuits, we want to do our chores looking this glam. We love the ’50s vibe, from the Jackie O-style dresses to the picket fences and perfect little sheds, all decorated in actual prints from the spring collection, which is in stores and online now.
We also couldn’t help but notice all the supermarket references, from the shopping trolley to the 24-hour market stall. Following Chanel’s supermarket spectacle earlier this week at Paris Fashion Week, it’s clear that the only accessory to be seen with is a shopping basket. And a pair of Oasis’ pointed flats, natch.
By Hannah Banks-Walker