Noisy May – Asos’ Hot New Denim Addition

We first flagged up Noisy May in LOOK’s uber-cool new labels round up a few weeks back, and it’s finally just landed at online fashion mecca Asos. Sister to our favourite Danish label Vero Moda, Noisy May specialises in denim and laid back seperates – think a model off-duty meets street chic mash-up.

Jean-wise, there’s everything from classic boyfriends to offbeat dip-dye and acid washes, while tees are super statement and dresses and skirts nail the high-low mix and will work round the clock. We’ve got our eye on the harlequin and leopard print clash bomber jacket – perfect for adding a little edge to our trusty LBD after dark.

With prices starting at £12 for jersey wardrobe staples, Noisy May is your purse-friendly fast-pass to nailing that effortless brand of Scandi style.

By Gemma Gow