New Look High Summer collection

New Look’s Magical Moroccan Summer Fashion Fest

Our Head of Fashion News, Lucy Wood, hit the infamous souks of Marrakech to find out all about the inspiration behind New Look’s boho-tastic new summer collection, which is guaranteed to transform your sunny-day dressing…

The North African city of Marrakech is fast becoming the style destination du jour, thanks to Poppy Delevingne’s celeb-filled hippie wedding, and regular visitor Millie Mackintosh’s addictive Instagram feed. It’s even infiltrating the fashion world, providing the inspiration for New Look’s high summer range, which totally nails the exotic patterns and traditional prints of Morocco. To check out the new offering, I jetted off to the city’s El Fenn riad , aka our beautiful home for a few days. With turtles at my feet (quite literally), I struggled to prise myself away from the luxurious pink marble bath, but when I did, I was taken on an enchanting tour of the souk markets, one of the main inspirations for New Look’s sumptuous summer pieces.

Think intricate, traditional tapestries, rich colours and swirling tile prints. The collection was presented in the heart of the desert, and we relaxed in Bedouin tents as I made my mental wish list. Dusky cornflower blues are infused with vivid coral tones, embroidered details and luxe fringing, all decorating flattering jumpsuits, girly dresses and statement kimono cover-ups. As for the accessories, I’m still lusting after the costume jewels, beaded sandals, glittering espadrilles and zig-zag print duffle bag.

Yep, it really is that dreamy. And, as I ate tagine under the stars, huddled around fire pits to enjoy Moroccan musicians, I had no doubt as to why the landscape has become such a hot destination (pardon the pun) for fashion’s glitterati. But if New Look has anything to do with it, we’ll all be channeling Marrakech’s magic under the summer sun. Now to choose my favourite piece… 

Visiting the tricket-filled souks and wanting to buy everything in sight! Visiting the trinket-filled souks and wanting to buy everything in sight!

Soaking up the sun and rocking my New Look espadrilles for dinner in the desert Soaking up the sun and rocking my New Look espadrilles for dinner in the desert

Tassel-trims, emboidery, jewelled sliders and blue hues are all key for SS15 Tassel-trims, emboidery, jewelled sliders and blue hues are all key for SS15

Intricately beaded accessories are top picks Intricately beaded accessories are top picks

New Look sandals £27.99

New Look Earrings £5.99

 

Morrocan prints and exotic patterns are key for SS15 Morrocan prints and exotic patterns are key for SS15

New Look Jumpsuit £24.99

New Look Trousers £17.99

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