Your New Denim Style Saviour Is Here! And It’s Oh So Cool…

Go green while wearing blue is the motto of your new denim BFF, and it proves that being fashionable and eco friendly aren’t mutually exclusive. Introducing H&M’s Denim Conscious line, a collection which launches online and in store today, and one which not only uses more sustainable materials, but also more conscious processes. Add the fact that the line is stuffed full of gorgeous pieces and you’ve got our favourite new denim hotspot!

Already spotted on the likes of actress Olivia Wilde (who wore her £34.99 jumpsuit out and about this week), we predict this collection is going to fly off the shelves faster than we can say: “add to basket”. We’re especially loving the skirt and bomber jacket, but everything is super covetable.

Head over to H&M or the online store to update your denim-drobe. See you there.

By Sophie Haslett