Meet The Dress That’s Gone *Completely* Viral

If anyone understands that burning desire for the perfect fashion item, it’s us. 

So when we heard that there was one single dress with a waiting list that was an astounding 1,000 people long, we were completely intrigued.


The frock in question is a classic LBD, from New York based brand MM.LaFleur. 

When you head on over to the brand’s website, the Tory dress is listed, but alongside the glamorous model shot reads the message: ‘We’re experiencing off-the-charts demand for the Tory. Preorder yours here for delivery in early January 2016. It’s worth the wait!’

January 2016?  Wow. 

So. What makes this particular dress so special?

The brand boasts that the Tory is ‘crafted from a highly breathable, wrinkle-resistant, eco-friendly crêpe from Osaka, Japan, [and] has a satiny interior that will keep you cool all year-round.’ The little black number also boasts an ‘eco-friendly’ design.

There’s also the added note that ‘the wrap is secured and lined, so there’s no risk of an in-office wardrobe malfunction.’

We can’t deny that this is a welcome update to the classic wrap shape – who wouldn’t want a “no flashing” guarantee?

Speaking to Refinery 29, the founder of MM.LaFleur has put the demand down to ‘word of mouth’, saying: ‘word of mouth was what put MM.LaFleur on the map back in 2013, and it continues to be the biggest driver of business for us. The Tory became a cult favorite among in-the-know customers, and the word spread from there.’ 

If you’re in the mood for a timeless black wrap dress and don’t want to join the big wait, we’ve found a classic Boden number or a French Connection LBD on ASOS for you. 

That’s a wrap. 

By Laura Jane Turner