The New Face Of Missguided Is A (Seriously Cool) Great-Grandma

Who better to front your new party range than a seriously BADASS 88-year old Great-grandma?

Last night online fashion brand Missguided announced internet sensation Baddie Winkle is the latest “babe” of the brand to front their  new party campaign. And guess what? She’s knocking 90 years-old…

American Street style sensation Baddie Winkle – who’s social media tagline is quite simply “Stealing your man since 1928” (err, legend!) – has 2.4 million followers and is no stranger to some, shall we say, racy, fashion statements. We mean, she wore a daring-even-for-a-dancer flesh and sequin body suit to the VMAs earlier this year, and she’s obviously partial to a jumbo rainbow earring, a neon swimsuit and a velvet thigh high boot to name a few. Think teenager at a rave in the 80s with a dash of sauciness, and you’ve got the idea of Baddie Winkle’s wardrobe.

And this week she just shot the new campaign images for Missguided’s upcoming party collection, making her the latest in the #BabesOfMissguided movement.

Read: See Pamela Anderson x Missguided

? BABE ALERT ? Announcing our next babe of Missguided, @baddiewinkle ???????? #baddie4lyf

A photo posted by MISSGUIDED (@missguided) on


And seeing as fashion brand Missguided are fans of a plunging necklines, short hemlines, sheer fabrics and bodycon styles, this is going to be a marriage made in fashion heaven.

Baddie (aka Helen Van Winkle) is a huge advocate of the “wear what the hell you want” movement. You go girl! I mean, we’re not sure WE could pull off HALF the looks she throws together. You have our serious respect, Baddie.


when you over everyone's shit completely

A photo posted by badddiiie (@baddiewinkle) on


Baddie shot to fame 3 years ago when she tweeted a pic of herself in her great-granddaughter’s clobber. The world went crazy and we haven’t stopped obsessing over the silver-haired beauty since. And she can now count Miley Cyrus and Nicole Richie amongst her pals. Jealous? Us? Maybe.

Never afraid of a bold frontwoman for a campaign, Missguided have also collaborated with 90s pin up Pamela Anderson in the past. They even wrapped a car with a picture of Pammy to drive round the Uk, and called it the Pamborghini. Love it. Missguided do not do things by halves…

We literally cannot wait for the Missuiguided party campaign to launch on 1st of November – be prepared for some serious style and, of course, our new spirit animal, Baddie Winkle.