An online shopping destination packed with accessible designer lines and high-end high street buys? Yep, Very Exclusive is every bit as amazing as it sounds…
The new site, launching 19 February just in time for London Fashion Week, is the luxury sister brand of Very.co.uk and its virtual rails will be chock-full of amazing pieces from designer diffusion lines – think Red Valentino, Karl Lagerfeld and See by Chloe – as well as upscale high street labels like Reiss and Karen Millen.
Accessible luxury is the order of the day but while some prices are definitely at the investment end of the scale, you can spread the cost over an interest free, three-month payment plan to make things a little easier on the bank balance – just like Very.co.uk. Suddenly that dream-purchase is much closer to reality and as long as you’re strict with yourself and pay it off in three installments, you won’t have to pay interest as you would to your credit card company.
To celebrate the launch, Three Floor, Karl Lagerfeld and Lucy Choi have all created exclusive pieces; we’re talking colour-pop frocks, logo tees and fabulous pieces to be had from celebrity faves Ancient Greek, Cameo and Senso as well.
Very Exclusive is the brainchild of Sarah Curran, the lady behind e-tailor my-wardrobe which closed its doors last year. You know what they say, as one (wardrobe) door closes, another one opens…
By Stephanie Hirschmiller