4 year old Mayhem made headlines earlier this year for her incredible paper reconstructions of red carpet gowns, from Lupita Nyong’o’s orange stunner to Jennifer Lawrence’s Golden Globe monochrome number.
Even Rihanna shared her love of the young designer by posting a pic on Instagram of Mayhem’s recreation of the Dolce & Gabbana suit she wore to the Met Gala – one of her last posts before her famed hiatus.
Jenna Lyons , the President and Executive Creative Director (say that 3 times fast) contacted Mayhem and her mum Angie Kieser directly to ask if they would create the capsule collection for J Crew’s children’s line – Crewcuts.
With no design experience whatsoever, mum Angie said “We tape paper together. Sitting on our floor. That’s it. I swear. Just so we’re clear.”
But this didn’t stop the major retail giants from inviting them both to the offices to play with paper – the outcome being an inspired collection designed by a 4 year-old for 4 year-olds. Genius!
Crewcuts’ head designer Jenny Cooper commented, “When we met with Mayhem for the first time we were really curious to see how she would work and were amazed to watch this barely four-year-old girl start meticulously folding the pleats on a skirt and placing stones very specifically and carefully on a top she had just fashioned around herself. She has such an inventive and creative personality that really resonated with us. It was great to have a truly creative child be at the heart of the design process.”
You’ll see the 9-piece range including clothes, shoes and accessories hitting shelves in store and online for Spring 2015, expect a whole lot of stripes, beads and sparkle…
The mother and daughter team, now running #fashionbymayhem successfully (check out their site HERE) plus boasting a cool 432K followers on Instagram, we can’t wait to see what these crafty pair will do next!
By Lexxi Davis