What do Dame Helen Mirren, Ellie Goulding, Katy Piper and US Vogue’s creative director, Grace Coddington all have in common? They’re all the faces of M&S’ new autumn winter campaign, which celebrates some of Britain’s most inspirational females. Oo-er.
The star-studded campaign was shot by famed photographer Annie Lebowitz and also features artist Tracey Emin, Olympic champion boxer Nicola Adams, author Monica Ali, ballerina Darcey Bussell. supermodel Karen Elson, singer Laura Mvula, nurse Helen Allen and Save the Children International chief executive Jasmine Whitbread. What a line-up.
Dame Helen Mirren described the shoot as “like going to the ultimate dinner party” and said she was a fan of the brand’s underwear. Let’s be honest now, who isn’t?
The campaign, titled ‘Leading Ladies’, was shot in front some of London’s most iconic buildings including the Tower of London and the Shard, while the ladies all wore some pretty cosy-looking winter warmers from the Marks & Spencer AW13 collection.
The campaign will be officially launched on September 3rd 2013, so get ready to embrace a new wave of girl power!
By Josie Ayre