After starring in M&S’s Leading Ladies campaign alongside Rita Ora and Jessica Ennis, fashion power player, Lulu Kennedy, has designed a cool capsule collection for its Indigo range. Known as ‘fashion’s fairy godmother’, Lulu’s Fashion East initiative launched the careers of designers like Marios Schwab and Richard Nicoll, and she’s even been awarded an MBE.
And, her first high street line is summer wardrobe heaven thanks to tribal prints, peasant blouses and amped up denim. ‘Tulum in Mexico and my love for travelling definitely inspired the chilled vibe,’ Lulu told us. ‘The white peasant dress is an absolute winner and the ruffle shoulder is so pretty and is the ultimate easy to wear flattering shape!’
We couldn’t agree more. We’ve seen M&S produce some cult collections of late, with pieces practically selling out before they’ve even hit the shelves (yep, we are talking about Alexa and Olivia’s skirt), and now it looks as thought they’ve done it again; with a little help from Lulu, obviously.
Some of our fave pieces include the patchwork denim and glossy accessories, not to mention those breezy sundresses. But enough about us, we caught up with the designer herself to chat about her inspiration, and why M&S is just so great…
Why did you want to collaborate with M&S?
I’d first worked with M&S on their Leading Ladies campaign in 2013; it was astonishing to be asked and a real privilege to be part of such an inspiring line up! I was keen to work with M&S again and when they proposed a collaboration I was really excited. M&S are such a mega retailer with a long history, I grew up with it as a kid, and I know that working with such an established brand was a huge opportunity and would give me a completely new industry insight. I also like their ethos and initiatives, and their Best of British collection and Rosie for Autograph lingerie.
Which is your favourite piece from the collection?
I hate having to choose, it’s hard, I like it all! But I guess the white peasant dress is an absolute winner. The ruffle shoulder is so pretty and it’s the ultimate easy to wear flattering shape. This is a white sundress I will be wearing for years to come. The white tiered skirt in the same fabric with fringing is really sassy with heels or easy with flats, classic summer look.
Tell us what inspired the range …
Tulum in Mexico and my love for travelling definitely inspired the overall chilled vibe of the collection. We’ve used classic fresh white with jewel coloured prints on wardrobe staples to create a capsule that’s super easy to wear and have fun in this summer!
Were you influenced by any key SS15 catwalk trends?
I didn’t want this collection to be too fashiony, it’s about an attitude more than trends. That said, denim is always a key trend and for me a wardrobe staple; denim goes with absolutely everything, can be dressed up or down and the longer you have that piece the better it looks over time. I love wearing boyfriend jeans with flats when I’m running around town and then popping on a pair of heels for an evening out, a simple easy look.