LOOK Gets Ready To Hit London Fashion Week

It’s the eve London Fashion Week and the LOOK office is abuzz with last-minute preparations for hitting the FROW’s tomorrow – trust us, there is some seriously frantic outfit planning going on in the fashion cupboard right now! To celebrate the fashionable five days ahead, we thought we’d give you a little preview of what we’re most looking forward to this LFW.

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1. The LFW ‘It’ Accessory

Cyberspace may be buzzing about Apple’s big iWatch unveil, but we’ve found another piece of cool wrist candy to crush on. Cult watch brand Swatch has hooked up with the British Fashion Council as official partner of London Fashion Week, and to celebrate, have created a seriously statement, limited-edition timepiece. In popping scarlet, the Swatch Rosso is guaranteed to lift any FROW look, and if you look closely, you’ll see they’ve replaced the traditional watch hands with a kitsch safety pin in a fun nod to fashion, while the London Fashion Week logo adorns the strap loops. Don’t have a FROW ticket? Don’t worry – Swatch’s LFW number will be available in store and online for £51. Now that’s what we call an affordable slice of catwalk style. Get in before the fash pack nab them all. 

2. Topshop’s Digital Takeover 

Since their London Fashion Week catwalk debut, Topshop have led the charge when it comes to innovative, interactive shows, and SS15 is no exception. First up, they’re holding a ‘social catwalk’, where part of the SS15 Unique collection will be unveiled exclusively on Facebook, not on the actual runway. On top of that, customers will be able to own a piece of the collection instantly, as six pieces will hit the Oxford Circus shop floor and Topshop.com straight after the show. Wow. The digital extravaganza doesn’t stop there either, with an Instagram takeover from five handpicked socially savvy stylistas. To see it all and get in on the action, just hashtag #TOPSHOPWINDOW. 

3. LOOK’s Hyundai Fashion Wheels

Our biggest London Fashion Week dread is 12-hour days in heels – hello blisters! But to tackle that, our super cool fash-mobiles are on hand. We’ll be whizzing around the show in the LOOK emblazoned blue and white Hyundai i10 City cars. If you spot us, be sure to give us a wave and share your snaps of our stylish wheels @lookmagazine #LOOKlovesHyundai.

4. CocoFace’s Hydrating Drinks

Ask any regular show-goer and they’ll tell you that there’s a little thing called Fashion Week fatigue that kicks in on approximately Day 3. That’s where Coco Face’s coconuts come in. These seriously tasty and super-nutritious raw Thai coconuts are set to be our go-to drink throughout the endless schedule of shows, making the perfect – and much needed – pick-me-up. Find them @cocofaceuk. 

By Gemma Gow