London Catwalk Designers Hitting The High Street!

Zoë Jordan X River Island | Design Forum

Following in the footsteps of Jean-Pierre Braganza and Eudon Choi, Zoë Jordan X River Island | Design Forum is the latest LFW name to be snapped up by River Island’s Design Forum initiative. Her work focuses on clean lines, fresh palettes and boyish elegance – an understated look which has bagged her celebrity fans including Poppy Delevigne, Sienna Miller and Lady Gaga.

> Zoe Jordan x River Island debut collection is out soon!


Zoë’s debut River Island collection is inspired by Deep Purple lyrics “Smoke on the water, Fire in the sky”, and features misty prints, charcoal hues and a striking ombré effect. Natural elements are juxtaposed with man-made materials, which has created a collection with a dramatic tone that reflects Zoë’s love of contrasts – a subject that features through her mainline collections too.

The collection launches today (hurry hurry), and Zoë has also created an exclusive short film to sit alongside the line. We took a sneaky peek at the movie yesterday at LFW’s FASHION FILM screening, and we’ve pretty much decided we want every piece.

Race you to the check out ladies….



Zoë Jordan Design Forum Faded Suit Jacket, £95

Zoë Jordan Design Forum Faded Skinny Trousers, £65

Ashley Williams X Red Or Dead

Thanks to a fan base including Pixie Geldof, Rihanna and Rita Ora, Ashley Williams is one of London Fashion Week’s hottest tickets – not bad for someone who only graduated in 2012. Her second shoe collection for Red or Dead lands on 17 September, and the designs ooze her signature poppy colours and kitsch details.

Red or Dead’s Creative Director Katie Greenyer sings the designer’s praises “We would only get in to bed with someone who has the same values as us and Ashley ticks all the right boxes: British, fun, colour, kitsch and print! We have a like-minded irreverent, cheeky attitude and are united by a mutual fascination of story telling and an intrigue and desire for pop culture”

> Ashley William x River Island new collection – Shoes £90 and Boots £110


This new collection is totally inspired by the mainline collection – expect studs, glitter and mesh for a playful but fierce addition to your shoe-drobe. We can’t wait to get our hands on one of the new kick-ass designs!

For more updates on what designers to keep your eyes peeled for, then this week’s LOOK is your fast track to LFW cool. So grab a copy – it’s out today!