This Cool Scandi Brand Is Offering You 30% Off

When it comes to style, nobody does it quite like the Scandinavians. And when it comes to the new season, nobody’s nailing it quite like Lindex…

While the world’s obsession with all things Scandi is nothing new, it shows no sign of abating any time soon- just look at 2016’s fixation with the Danish phenomenon that is Hygge for proof.

It’s hardly surprising: after all, this is the continent that gave us brands like Acne, By Malene Birger and Ganni- all of which have become the foundation of every cool girl’s wardrobe (Alexa Chung, we’re looking at you).

But don’t think Scandi status is reserved for the rich and famous; for SS17, there’s a high street gem just waiting to be uncovered. And uncover it we have.


Left: Bomber, £59.99; Shirt, £29.99; Trousers, £29.99, Right: Grey Jumper, £39.99; Pink Dress, £39.99; Jeans, £29.99; Shoes, Stylist’s own

SEE: Why The Scandi Wave Is Changing The Way We Curl

Step forward Lindex: you might think it’s a quiet, unassuming destination that deals in pretty perfect lingerie but, this season, it’s so much more than that. In fact, one glance at the label’s new lookbook and you’d be forgiven for thinking you were checking out the new collection from J Crew.

Cool, preppy pieces meet elegant, feminine silhouettes and luxe separates, making for one sensational capsule wardrobe.


The devil sure is in the detail: simple tees are brought to life by the addition of trumpet sleeves, jeans come with extra-wide cuffs and military buttons, striped blouses knot at the front and bomber jackets boast a smattering of pretty embroidery.

There are blush scarves, bow-adorned bags and, of course, a wide array of those famous undies. To sweeten the deal even further, we’ve bagged you 30% off this heavenly haul, to help you live the Scandi dream. Who needs hygge, anyway?

Terms and conditions: Valid 3rd January 2017-24th January 2017. Available on full price merchandise only. Not valid in conjunction with any other offer.