Exclusive Video: Your First Look At The Heidi Klum For Lidl Campaign

And we can't wait to see it!

UPDATE 10/8/17: Lidl has announced the theme of Heidi Klum’s very first collection: “Heidi & The City”.

esmara by Heidi Klum will be available at Lidl from September 7th 2017

Yep, with the city being New York, the collection will come comprised of stylish wardrobe staples featuring statement prints and modern detailing. Think leopard print blazers, ladylike tops, bomber jackets, super-skinny jeans, worn leather and vibrant blues. As for prices, the cheapest thing comes in at £4.99, while the most expensive will be £49.99.

Check out the exclusive video below:

Here’s our pick of the very best bits:


Bring. It. On.


6/6/17: We never thought we’d be buying our new summer wardrobes from Lidl but thanks to a new exciting collab with supermodel Heidi Klum, we’ll definitely be heading to the discount supermarket to pick up a new dress (or two) with a bottle of Rosè.

Yep, Lidl has announced it’s first ever collaboration with fashion icon and designer, Heidi Klum. And we’re so excited.

Heidi’s new collection will be available exclusively at Lidl and will be stocked in all 650 stores nationwide later this year. We. Can’t. Wait!

SEE: Sad Dogs Outside Shops: The Instagram Account That’ll Have You Crying In Your Tea
With her experience and huge success in the fashion industry, Heidi has designed a collection that not only looks high-end, but is also super affordable – meaning we can all afford it. Hurrah!

“Lidl is known for making quality products at affordable prices” said Heidi  “and I’m proud to partner with them on this fashion collaboration. I had so much fun designing the pieces in this collection and can’t wait for you to see it. I hope you love it as much as I do!”

With Tu at Sainsbury’s having a moment RN – their embroidered peasant blouse has sold out after going viral – supermarchès are clearly the new destination for the best bargains on the high-street.

SEE: Fashion Influencers Are Going Crazy For This £20 Sainsbury’s Top


The first collection is going on sale later this year, so be sure to keep checking in with us for the first look at this exciting new range!