For all those of you that think heritage label Laura Ashley is all about wallpaper and coordinating bedspreads, be prepared to have your mind blown.
Yep that’s right, this beloved brand is now shirking its mummy-meets-homeware associations in favour of a more fashion forward approach that we are kind of into right now. Forget frilly hems and floral overload, the Laura Ashley of 2015 meets a modern woman’s seasonal wardrobe expectations with a collection full of quirky prints (seahorses anyone?), tailored utility separates and pretty-pretty occasion dresses.
Plus come on, there is something quite vintage about saying, ‘Oh this? It’s from Laura Ashley.’ Mum would be proud.
Established by Welsh-born designer Laura Ashley in the 1950’s, the company began by manufacturing furnishing materials before moving into clothing design a decade later. The fabrics were long associated with 19th century rural romanticism, and the lace trimmed print dresses were immensely popular during the boho-led seventies. A favourite of the London Sloane-set, Laura Ashley’s sweetheart necklines and poofy sleeves became associated with all things country-classy. The late Princess Diana was a firm fan.
Alas the demand for Laura Ashley and her prints waned somewhat during the noughties, but it appears that once again, the fashion ‘what goes around comes around’ wheel is spinning and there is a renewed demand for all things LA. And we are liking very muchly.
We’ve rounded up some of our fave Laura Ashley bits for you to take a look at…with your mum, if you like. We guarantee you’ll be making with the prints before the end of the week.
If there is one thing Laura Ashley does exceptionally well it’s high quality separates, and we’re loving how these two classic pieces will bump up our summer basics. The utility shape of the chino pencil skirt is bang on-trend and will look super prepster worn with lace-up espadrilles and a boat necked Breton tee. And we’re totally calling on all things coral with this classic linen shirt, made to be worn oversized and knotted around the middle ’70s style.
Palm prints are EVERYWHERE right now, but we’ll admit that the pattern can sometimes be a little tricky to work into your everyday wardrobe. This green shift nails the trend perfectly without making things too tropical, plus when worn with a sleek ankle-stap wedge the classic shape will provide the perfect summer workwear update. And how pretty is this embroidered prom dress? We’ve just found our new favourite frock.
A pair of relaxed fit printed pants will solve a multitude of summer style dilemmas in one fell swoop. Pair these crinkle effect beauties with an embellished high sandal and a scoop-neck body for a glam nighttime look, or else roll up the ankles and wear with statement neon runners for a funky stroll in the park.