The Loungewear Label J.Lo & Khloe K Love

Say hello to your new womens loungewear hero label, Kings of Cole. Worn by Jennifer Lopez, Lucy Watson and Kourtney Kardashian to name a few, the US brand has quickly gained a major celeb following, and, good news for us, it’s just launched in the UK – perfect timing for our Love Your Body week. Let’s face it, being comfortable is key when it comes to feeling good!

Kings of Cole is the brainchild of Elana Brynes, who used to borrow her boyfriends sweaters to keep warm during icy winters at Boston University, and soon became obsessed with the loungewear staple – we’ve all been there. When they broke up (sob)  and he asked for his sweater back, Elena had a light bulb moment. She thought that if she wanted to live in a comfy sweatshirt, maybe other people did too, and set about creating the ‘perfect boyfriend hoodie’ – something fashion-forward, tailored, and different to the usual offerings. And so Kings of Cole was born. Talk about a good way to get over a break-up. Elena started out with boyfriend hoodies and soon branched out into a complete collection of luxe loungewear made from super soft fabrics in bright colours and bold prints. Trust us, it’s not your average off-duty stuff.

SEE: Khloe Kardashian Opens The Doors To Her Fitness Closet

KOC isn’t just about sportswear either. Pieces like sweatpants, leggings and hoodies come in every colour of the rainbow, statement prints like skulls and camo – a fave of J.Lo  – and kitsch slogans including ‘I Should Have Been A Mermaid’ and ‘I Can’t Even’. If you’re not a gym bunny, don’t worry – you’ll still find a KOC style to suit you. In fact, there are dresses and chic, wear-with-everything jersey tees that are perfect for going from workout to lazy brunch, shopping and beyond.

SEE: Jennifer Lopez Spills Her Fitness Secrets


No wonder J.Lo and co wear it round the clock – comfy has never looked so cool.