It’s not news that while Kendall Jenner oozes confidence nowadays, the model hasn’t always been so comfortable in her own skin. Yep, in a candid post on her website last year, the supermodel opened up about her teenage struggles with acne and the effect it had on her self-esteem.
Taking this into account then, skin treatment company Cutera, Inc. decided it would be a wise move to use Ms Jenner as the face of their new acne solution, Laser Genesis. The catch? They did so without her permission or paying her.
The ad for Cutera’s Laser Genesis includes a quote from Jenner’s site that acne “completely ruined” her self-esteem, alongside a photo of the model and the claim that “Visits to a dermatologist for Laser Genesis has left her with nearly flawless skin.”
Now, Kendall has filed a lawsuit against Cutera, Inc. – which is no surprise considering that, so says TMZ, the famous face would typically charge an “eight figure sum” for such an endorsement.
Should she win, the company will be forced to hand over its profits totaling approximately $10 million. Yikes.
Speaking to TMZ, Kendall’s lawyer Todd Wilson said: “The right to associate Kendall Jenner’s name and likeness in connection with a product or service belongs solely to Kendall Jenner and is protected by federal and state law.
“Today’s lawsuit by Ms Jenner against Cutera, Inc., for the unauthorized use of Ms Jenner’s name and likeness to promote its product should service notice that Ms Jenner will vigorously defend her rights under the law.”