Every year, H&M manages to recruit some suitably A-list faces to front its festive campaign. Last year saw Lady Gaga and Tony Bennett lead the charge, and for 2015, it’s the turn of Katy Perry. Following the announcement that she’s officially the highest earning pop star of the last year, Katy is now the face of the high street behemoth’s Christmas collection, wearing different pieces from the range, as well as providing the soundtrack for the advert.
Yep, K-Pez is the latest singer to release her own yuletide tune, called Every Day Is A Holiday. Apparently, the new track ‘reinvents’ the Christmas song and is upbeat and energetic rather than a ballad, which is what we’d expect from the woman behind classics such as Firework and California Gurls.
“I had such a festive time shooting this larger-than-life holiday commercial, and all of the fun clothes, especially my favourite, the Elfie Selfie sweater,” says Katy. “H&M has been a part of the evolution of my personal style since I was 13, when I would start to incorporate fun, affordable H&M pieces into my vintage wardrobe. I can’t wait for you to give your wardrobe some sparkle with this magical holiday collection.” Yep, even K-Pez spent her teenage years in the high street’s finest.
While we can get a glimpse of Katy’s outfits from the new campaign, we’ll have to wait until Monday 23rd November to hear the new song, which will debut worldwide at hm.com/life. Meanwhile, we’ll content ourselves with compiling a shopping list, given that H&M’s new haul has everything from party pieces to cosy basics to refresh our wardrobes. That fringed skirt Katy’s wearing? It’s only £29.99, and comes in emerald too.
The collection has already started dropping online and in stores, meaning we can all get our fix as of right now. And, while you’re shopping you could also do your bit for charity. Specially designed gift cards will be available in stores, with 5% of every one sold donated to UNICEF. UNICEF will then use the momey to help vulnerable children in Myanmar, where there is an urgent need to improve access to basic education.