And we have an exclusive preview!
UPDATE 19/07/17 – So today we got an exclusive first look at the upcoming J.W. Anderson collab with high-street fave Uniqlo, and yes, it’s every bit as amazing as we’d hoped. From Red duffel coats and tartan lined macs to rainbow stripe knits – trust us, this is one not to be missed. And luckily for you, we’ve decided to let you have a sneak peak too! See all the first look collection pics below… Srsly, it’s all so good we can’t decide what we want to buy first! Launching in autumn, we predict a sell-out!
For the first time since his sell-out Topshop collections back in 2012, J.W. Anderson has teamed up with Uniqlo for a second high street collection. We know.
The news was announced over in New York back in March, where Fashion News and Commercial Content Editor Maxine Eggenberger attended Uniqlo’s global press preview.
Anderson told the Business of Fashion: “Collaborations are incredibly important in design. When I think of Uniqlo, I think of things that are perfectly made, that people have spent a lot of time considering; it’s a difficult job, and I think Uniqlo do it very well. Working with Uniqlo is probably the most incredible template of democracy in fashion, and it’s nice that my design can be accessible to anyone, on all different levels.”
We second that.
Jil Sander, Carine Roitfeld and Ines de la Fressange have previously collaborated with the brand, so Anderson has some pretty big boots to fill.
As for the designs, we’re not entirely sure what to expect, but if his namesake label- Pierce bags, anyone?- and work for Loewe are anything to go by, we’re predicting big things.
According to Yuki Katsuta, senior vice president of Fast Retailing and head of research and design at Uniqlo, the range will give a nod to British heritage.
“Much of the clothing we wear today has a long history, and many styles originated from uniforms or workwear. The British Isles constitute a treasure house of such apparel, with duffle coats and fisherman’s sweaters being just two examples. In partnering with JW Anderson, one of Britain’s most innovative and creative brands, we will tap into traditions while pursuing progress in design and fabrics.”
Eek! The collection is set to land this autumn. Let the countdown begin…