In the biggest and most surprising news of the day, Justin Bieber is the new face of Calvin Klein.
The Confident singer unveiled the first campaign shot on his Instagram last night, and love him or hate him, there’s no denying the boy knows how to work a pair of CKs.
‘Officially a part of the legacy. Check out @calvinkleinfor more. #mycalvins. #newfaceofcalvinklein,’ Justin captioned the sneak peek shot of his black-and-white ad as he smouldered into the lens, tatts on show.
Another shot, shared by the label itself, shows Bieber in a pair of low slung distressed jeans (obligatory Calvins peeking out of the top) with gorgeous model Lara Stone draped around his torso as he squeezes her thigh.
‘I’ve always been a big fan of Calvin Klein,’ Justin said back in april when the collaboration was first announced. ‘To have my own collection is truly a dream come true and I can’t wait for all my Beliebers to be able to wear it.’
The pics are certainly getting a lot of attention on Instagram…
Could this be Bieber’s #BreakTheInternet moment?
By Robyn Munson