Jessica Alba is extremely proud of her lifestyle business, Honest Company, and rightly so. But today, she’s come under fire for her Honest Sunscreen Lotion.
Apparently, the sun cream is not doing it’s job. It’s USP is that it’s mineral-based, and boasts a non nano zinc oxide formula. Which basically means there’s none of those dodgy chemicals in it that you’d normally find in SPF-rated products.
But the problem is, the SPF 30 product seems to be leading to people to get burnt. And by people, we mean kids in particular.
Jessica has beeb flooded with complaints from concerned parents claiming they’ve been using Honest Sunscreen liberally on their children’s skin, but it’s failing to protect them.
‘She got really burned on her arms, shoulders, legs face, pretty much everywhere. I was angry,’ mum Gretta Stabler told US chat show NBC 5 Chicago about her 6-year-old daughter after using the sun cream.
Read: Best Sun Cream…Your Summer Skin Protection
‘I bought this product from the Costco Warehouse and had a similar experience to the many disappointed parents who have reviewed here’, another cross customer wrote online.
‘My entire family got a sunburn even though we applied multiple times throughout the day. This was the first sunburn for my children which is so disappointing.’
Another commented: ‘I covered myself with this sunscreen and now I am burnt to a crisp.’
So far, Alba hasn’t reacted to the complaints, but The Honest Co. has released a statement to E! News.
‘The Honest Company is committed to providing safe and effective products and take all consumer feedback very seriously’, it read.’Our Sunscreen Lotion was tested, by an independent 3rd party, against the protocols prescribed by the U.S. Food & Drug Administration’s (FDA) monograph for over-the-counter sunscreen products.’
Read: Hair Sunscreen: Why Your Strands Need It This Summer…
‘The results showed that our product is effective and safe for use as an 80 minute water-resistant (FDA’s highest rating), SPF 30 sunscreen lotion in accordance with FDA regulations when used as directed (Shake Well. Apply liberally and evenly 15 minutes before sun exposure.’
‘Reapply after 80 minutes of swimming or sweating, immediately after towel drying and at least every 2 hours). We stand behind the safety and efficacy of this product.’
We’ll wait and see what unfolds…