If there’s one documentary we won’t be forgetting in a hurry, it’s Jamie Oliver’s Sugar Rush. Aired on Channel 4 last week, the images of rotting teeth and endless teaspoons of sugar in products advertised as “healthy alternatives” has stuck in our minds ever since.
The show saw chef Jamie Oliver unveiling the dangers of excessive amounts of sugar, whilst appealing to the CEO’s of some of our regular lunch go-tos Leon, Costa and Brasserie Blanc to implement a tax of 10p on all sugary drinks. The profits will then be donated to the Children’s Health Fund, the brainchild of Jamie, which helps administer healthy food initiatives in schools across the UK.
And guess what? We’ve just had confirmation that Abokado will be joining Leon as the second restaurant chain brave enough to bite the bullet and levy the 10p sugary drinks tax.
Mark Lilley, director of Abokado, which has 26 stores across London, said: “We’re proud to be supporting Jamie in this campaign. It’s essential that we raise awareness of the dangers of consuming too much sugar, particularly amongst children. When Jamie explained to me how widespread the shocking consequences of excessive sugar consumption are amongst children, it was clear to me that we had to act.”
Meanwhile, Jamie has been leading a campaign proposed to No 10 Downing Street, calling on the government to impose a nation-wide sugar tax on all drinks. And it seems like us Brits are more health-conscious than we may think – yesterday it was announced that the petition has reached over 120,000 signatures, meaning that it will now be considered in Parliament since reaching the 100k mark. Not bad, right?
Oliver’s thinking is that the tax will put people off buying the drinks while helping raise funds to fight obesity. We’re right behind you, Jamie!