Mollie King's wearing Jaded London in this week’s Look's magazine

Jaded London: The New Streetwear Brand Celebs Love

Have you picked up this week’s issue of LOOK magazine? If so, you’ll have seen the amazing interview and shoot with The Saturdays superstar, Mollie King. She was lusting after a brand new label that she wore on the shoot, and it’s set our fashionista hearts racing, too.

Jaded London is a new streetwear brand that we predict is going to be HUGE! Very cool, very street, and very – dare we say it – Cara Delevingne, we couldn’t wait to check out the collection when it launched yesterday. The unisex printed clothing is made with clever techno-scuba fabric, which basically means it doesn’t crease, ever! With cropped jumpers starting at £35 and cool sweats at £45, it’s an affordable way to dip into the prints trend for autumn.

For more information, check out Get a sneak peek behind the scenes of the shoot from the look book below!