Is This The Most Adorable Campaign Ever?

One of our feet’s favourite shoe brands, Victoria, is celebrating its 100th birthday. That’s a whole century of designing super comfy kicks in all colours of the rainbow. And, to celebrate, the brand has released a loved-up campaign in honour of Victoria’s namesake, the first love of the brand’s founder, Gregorio. And just in time for Valentine’s Day!

>

Cue this super cute campaign, featuring love stories from every generation, all decked out in Victoria’s finest footwear. We’ve long been a fan of these colour pop plimsolls, which are all made using natural dyes and 100% natural rubber soles, making them a sustainable option to boot. To mark the anniversary, the brand has also introduced a couple of new styles, including the double sole (almost like a flatform) and a chunky heel version. Oh, and did we mention that all the shoes are scented? Yep, really.

>

We hardly need an excuse to treat our feet, but these affordable beauties will work round-the-clock and they go with everything, from jeans to dresses and midi skirts, too. Sounds like a no brainer to us. Happy birthday Victoria! We’re really feeling the love.

>

By Hannah Banks-Walker